Jarrah Genetics

At Jarrah we pride ourselves on being a progressive family operation, driven by performance and quality. We look to position ourselves at the cutting edge of the beef industry, not only through the cattle we produce, but through the relationships we form and technology we utilise.

Jarrah Genetics is the seedstock branch of our business. Established to supply quality, high-performance genetics to our commercial breeding herd as well as for the broader beef industry. Built on the philosophy ‘Bred to Perform’ we seek to breed a genetic package with the constitution to thrive under commercial conditions, to hit premiums markets and that is backed by industry leading data.

In this herd we produce three lines of genetics:

• Herefords: Polled. Acclimated to Central Queensland
• Redfords: a pure red animal that is a minimum of 25% Hereford and remaining percentage red brahman.
• Jarrah Reds: ‘the clean coated flatbacks’. A blend of our Redford genetics and Santa Gertrudis, resulting in an animal approximately 50:50 British:Bos Indicus content.

Jarrah Cattle Company is the commercial breeding and backgrounding part of our operation. Utilising a blend of our three genetic offerings this herd is self-replacing and looks to produce lines of cattle targeted largely at the flat-back, heavy feeder market. Part of this operation is trading cattle through a ‘buy back’ scheme. We stand behind our genetics and prefer to source weaners with our genetics. Not only does this add further traceability to our program, but it allows us to put a floor in the market for client’s.

‘Bred to Perform’ – Combining Performance and Phenotype

‘Bred to Perform’ underpins our breeding program at Jarrah. It is based around the concept of combining performance with phenotype, to ensure we are producing the most commercially relevant genetics to progress our operation and yours. All to often we see breeders going one sided when considering these traits, we aim to maintain both to produce genetics that are suitable, relevant, and efficient.

Focusing on phenotype, ensures that the cattle we breed have the constitution, structural correctness and soundness needed to handle Queensland conditions and meet market specifications. A focus on performance and incorporating the use of EBVs, ensures greater efficiencies for the producer and an operation.

By having ‘Bred to Perform’ in the front of our minds with every decision, we can offer you bulls with genetics that not only look the part and are suited to the environment but have depth of performance behind them. All of this helps to make your investment safer.